In this blog post, we're going to explore the power of testimonials and why they are an absolute must for your website, whether you're running a small service-based business or a Fortune 50 company.

Watch The Video

Check out the YouTube video below 👇

The Value of Testimonials

Let's get straight to the point: testimonials and reviews are the lifeblood of your online presence. They are your digital word-of-mouth recommendations, your social proof, and they can make or break a potential customer's decision to choose your products or services. So, how can you effectively showcase these on your Squarespace website?

The Copy-Paste Method

Squarespace may not have a multitude of features and integrations with external review sites, but that doesn't mean you can't display your reviews. If you have Google reviews, it's as simple as copy-pasting them onto your Squarespace pages. Plus, you can even add those all-important star ratings to give your testimonials that extra sparkle.

Adding Testimonials to Your Squarespace Website

Now, let's roll up our sleeves and get to work. I'm going to guide you through the process of adding a dynamic testimonial section to your homepage, where it can have the most impact.

1. Select Your Layout: Squarespace makes it easy with pre-made layouts. Whether you want a scrolling feature or bold testimonials with images, they've got you covered.

2. Customize Your Testimonials: Once you've added your testimonials, consider giving this section a clear and compelling header. Something like "What Our Customers Are Saying" immediately tells your site visitors what to expect.

3. Enhance the Aesthetics: Make sure your testimonials match the look and feel of your homepage. You can use Squarespace's design features to scale text, align elements, and create a visually appealing section.

Why Testimonials Matter

In today's digital age, potential customers are on the lookout for social proof. They want to know that others have had a positive experience with your business. That's where testimonials come in. They provide credibility, build trust, and can even improve your SEO.

The SEO Boost

Here's a little SEO secret: testimonials can enhance your website's search engine ranking. Those star ratings and keywords in reviews are like gold for search engines. They give your site more authority and relevance in search results.

Ask for Permission

Remember, it's not just about posting reviews. Always seek permission from your customers to showcase their testimonials on your website. It's a win-win situation—you promote their positive experience, and they may promote your business in return.

Final Thoughts

Testimonials are more than just kind words from your customers. They're a powerful tool to win over potential clients, improve your website's SEO, and create a network of happy customers who can help grow your business.

Your Designer

I'm Travis, an expert Squarespace web designer and 7+ year former Squarespace employee. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on travis@coyotemooncreative.com or get in touch with me here. Alternatively, you can book a 30-minute consultation call here.