Is Squarespace Good for Small Businesses? 2023 Guide
As a small business owner, building an attractive website is a must. However, between running your business, serving clients, and balancing the books, you barely have the time and resources to dedicate to becoming an expert in web design. That’s why I’m such a big fan of Squarespace — they make it easy to create a custom site without any coding experience.
So, is Squarespace good for small businesses?
In short, yes — Squarespace is an affordable, user-friendly platform that can make you look like a web design pro, and we’ll see why in a bit.
My name is Travis Vance; I’ve worked at Squarespace for over 7 years, and with this experience, I’m now designing Squarespace websites for businesses and e-commerce store owners in Bend, Oregon, and across the US and beyond. The simple drag-and-drop interface, stylish designer templates, and built-in e-commerce functionality have been absolute game changers. I’m always amazed at how professional the finished products look.
Should I Use Squarespace for My Business?
Being a former employee at Squarespace, I know the efforts the engineering team puts into making a CMS (content management system) you can depend on regardless of your technical knowledge. Therefore, if you need a website that you can easily manage after the initial setup by a Squarespace designer, I’ll recommend using Squarespace for your business.
Squarespace makes it simple to create a beautiful, professional website. They have customizable designer templates for every type of business that still look polished. You could literally set up your site in a day without any coding knowledge.
It’s also very affordable. Plans start at $16 per month, and you get a custom domain, e-commerce, and all the core features most small businesses need. Compared to other CMS platforms, Squarespace saves thousands.
Another perk is that Squarespace integrates seamlessly with tools you may already use, like email services, accounting software, and social media — all with just a few clicks.
Overall, I highly recommend Squarespace for any small business looking for an intuitive, budget-friendly website solution. The ease of use and built-in features have been invaluable in helping my clients focus on growing their business rather than dealing with technical issues. Having designed many high-performing websites on the platform, I can say Squarespace is the perfect small business partner.
Squarespace Provides Beautiful, Customizable Templates
As a small business owner, having an attractive yet functional website is non-negotiable. Squarespace is good for small businesses because it offers modern templates with eye-catching designs that can be customized to reflect your brand. They have templates for e-commerce, blogs, portfolios, and more.
Apart from the easy design feature, I can deeply customize each template with custom CSS to give them a beautiful, unique look. Simply retouching a template can be boring and make your website look identical to the next e-commerce store. However, with some CSS, JS, and design methodology, I can help you create a site that stands out.
Another benefit of Squarespace is that their templates are responsive, meaning your site will look great on all devices. A mobile-friendly site is crucial as more people shop on their phones and tablets. Squarespace’s templates automatically resize and reformat to fit the screen, so I don’t have to worry about creating a separate mobile version of my clients’ site.
While the templates look gorgeous, they don’t sacrifice function for form. The e-commerce templates, for instance, have features like shopping carts, secure checkouts, inventory management, and the ability to sell physical and digital goods. Squarespace does provide a complete platform for building a professional website and running an online store.
Overall, Squarespace offers beautiful yet highly functional templates, an easy-to-use interface, and robust features ideal for businesses and online stores. If you’re looking for an attractive, professional website you can manage without knowing how to code, I highly recommend Squarespace. My cohesive website design process at Coyote Moon can give you insights into how I handle projects like yours.
Squarespace Is Easy to Use (No Coding Required!)
Apart from the platform being incredibly easy to manage, even for the non-tech-savvy, Squarespace is good for small businesses, and here are some of the simple features that make it so:
Drag and Drop: Squarespace has a simple drag-and-drop interface known as Fluid Engine, so adding and arranging content on your site is a breeze. Just click, drag, and place text, images, galleries, or any other content blocks wherever you like. You have total control over the layout and design.
No Coding: You don’t need to know HTML, CSS, or other web languages to update your Squarespace site — the platform is highly no-code-friendly. It’s easy to customize the existing style with colors, fonts, layouts, and more without typing a single line of code. The website builder has many templates that you can modify as much as you want with the utmost ease.
24/7 Support: Squarespace offers helpful support if you ever get stuck or have questions. They have valuable tutorials and guides on their website, and you can also email their support team 24 hours a day, 7 days a week — live chat options are available Monday to Friday from 4 am to 8 pm EST. They’re always quick to respond to any issues.
Affordable Pricing: Squarespace plans start at just $16 monthly, fitting most businesses’ budgets. You get an attractive, mobile-friendly website, SSL security, unlimited bandwidth and storage, and award-winning support for that low price. The higher-tier plans offer e-commerce, email campaigns, and other valuable features.
You only need to code on Squarespace if you want advanced customization - something I can support with.
Overall, I highly recommend Squarespace for small businesses and anyone looking for an easy-to-use website builder. You can’t beat their simple but powerful platform, stylish templates, and affordable pricing. Contact me today to discuss your website design needs.
5 Squarespace Features Needed to Run an Online Business
Squarespace is good for small businesses looking to promote their products and services online. For one, they have templates for every type of business, from retail to nonprofit to restaurant.
I could quickly customize a template by rearranging sections, changing fonts and colors, and adding logos and images. And to make it unique, I further redesign it with custom codes — all within the platform; no need to connect to external services. This also means you can continue to update and manage the existing website without needing external apps.
Here are five essential features you need for a successful website, all of which Squarespace offers:
Ease of e-commerce set up
Powerful integrations
Easy blogging
Robust analytics
Secure and reliable
1. Ease of e-Commerce Set Up
Setting up an online store is super straightforward with Squarespace. The platform’s e-commerce features let you quickly add products, including photos, descriptions, pricing, and variants. You can accept payments through Stripe or PayPal and schedule automatic sales tax collection for items you ship. Squarespace also provides an abandoned cart recovery feature, product bundling, and inventory management.
2. Powerful Integrations
Squarespace integrates with many tools you already love to use, like email services, accounting software, and social networks. You can connect your Squarespace site with Mailchimp for email newsletters, Xero for accounting, and social networks like Twitter and Facebook for easy cross-posting. These integrations can save you so much time and hassle.
3. Easy Blogging
Another reason you should use Squarespace for your business is it makes blogging a breeze. With the platform’s intuitive interface, you can create and publish blog posts with ease. Blogging features include the ability to add images, videos, and formatted text, as well as options for categorizing and tagging your posts. Squarespace also offers built-in social sharing buttons, commenting systems, and SEO tools to help your blog gain visibility and engage with your audience.
4. Robust Analytics
Understanding your website’s performance is crucial for making informed decisions and optimizing your online presence. Squarespace offers robust analytics tools that provide valuable insights into your site’s traffic, visitor behavior, popular content, and more. With Squarespace Analytics, you can track key metrics, set up goals, and even integrate with third-party tools like Google Analytics for comprehensive data analysis.
5. Secure and Reliable
When it comes to hosting your website and handling sensitive customer data, security is of utmost importance. Squarespace prioritizes the security and reliability of its platform, ensuring that your website and customer information are protected. They employ industry-standard security measures to keep your data safe, including SSL certificates, secure payment gateways, and regular backups. With Squarespace, you can rest assured knowing that your website is in good hands.
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Overall, Squarespace gives you everything you need to run your business website at an affordable price. The beautiful templates, powerful e-commerce features, valuable integrations, and excellent security means you don’t need any other service to thrive. I highly recommend Squarespace for any business owner looking for an easy, all-in-one website solution — book a call with me today to discuss how we can take your website design up a notch.
FAQ: Is Squarespace Good for Small Businesses?
Do professional companies use Squarespace?
Yes, many professional companies use Squarespace as their website-building platform, including Accenture, HBO Documentary Films, Etsy, etc.
Squarespace offers a user-friendly interface, beautiful templates, and robust features that cater to the needs of businesses. It’s prevalent among small to medium-sized businesses, creative professionals, and entrepreneurs looking for an easy-to-use platform to create and manage their websites. However, it’s important to note that the choice of website-building platform ultimately depends on each company’s specific requirements and preferences.
Is Squarespace good for small businesses is less of a question when you consider some of the amazing and large businesses already using the platform.
Why is Squarespace better than GoDaddy?
When comparing Squarespace and GoDaddy, it’s important to note that both platforms have their strengths and cater to different needs. While Squarespace is a website builder offering sleek templates for a professional website design, GoDaddy is a domain registrar and web hosting provider that doubles as a website-building platform.
Squarespace is known for its sleek and modern design templates, offering websites a visually appealing and professional look. It provides a user-friendly interface and intuitive website builder, making it easy for users to create and customize their sites. Squarespace also offers robust features like built-in SEO tools, e-commerce functionality, and reliable hosting.
On the other hand, GoDaddy is primarily a domain registrar and web hosting provider that also offers a website builder. It’s famous for its affordable pricing and domain management services. GoDaddy provides a wide range of website templates and a simple drag-and-drop editor for customization.
The choice between Squarespace and GoDaddy depends on individual needs and preferences. Squarespace may be a better option for those seeking a visually appealing website with advanced features and a user-friendly interface. Meanwhile, with a simpler website builder, GoDaddy may be more suitable for users looking for affordable hosting and domain management service site builder.
Conclusion
So, is Squarespace good for small businesses?
I’d say YES.
Ultimately, as a small business owner, I highly recommend Squarespace. Their simple yet elegant templates, affordable pricing, and award-winning design make managing your website easy.
You have enough to worry about running your business, so let a professional Squarespace designer handle the website — you’ll be glad you did. Contact me to launch your Squarespace site today, turning your creative ideas into a reality and making your business dreams come true.
